The Politics of Setting an Advertising Budget
- 1 January 1986
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 5 (4) , 281-305
- https://doi.org/10.1080/02650487.1986.11106982
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- How UK Advertisers Set BudgetsInternational Journal of Advertising, 1985
- Organizational PoliticsCalifornia Management Review, 1979
- A Strategic Contingencies' Theory of Intraorganizational PowerAdministrative Science Quarterly, 1971
- Theory Versus Practice in Allocating Advertising MoneyThe Journal of Business, 1967