Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies
- 1 January 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 28 (3) , 51-55
- https://doi.org/10.1177/004728759002800312
Abstract
This article is the fourth in a series of articles prepared by the U. S. Department of Commerce Task Force to examine the issues of accountability and evaluation in travel research. The manuscript discusses advertising tracking studies.Keywords
This publication has 2 references indexed in Scilit:
- Conversion Studies: Assumptions, Applications, Accuracy And AbuseJournal of Travel Research, 1990
- Strategies For Evaluating Direct Response Tourism MarketingJournal of Travel Research, 1989