Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model

• 1 March 1982
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 8  (4) , 465-471
• https://doi.org/10.1086/208889

Abstract

Keywords

• PARAMETER STABILITY
• CONSUMER DECISION
• DECISION PROCESS
• CARRY
• PROCESS MODEL