Overlap among Self-Designated Opinion Leaders: A Study of Selected Dental Products and Services
- 1 August 1966
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 3 (3) , 255
- https://doi.org/10.2307/3149901
Abstract
This article reports a study of the amount of overlap among self-designated opinion leaders for five dental products and services. The amount of overlap actuall...Keywords
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