International Communication: An Intercultural Approach

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Abstract
In recent years many disciplines within the social sciences have adopted an intercultural approach to human interaction, investigating the problems that arise when members of different cultures come into contact. Cross-cultural encounters are frequently marked by the confrontation of incompatible assumptions, about the nature of society and man's place in the world, which hinder accurate communication. Given that the orderly conduct of international relations depends, among other things, upon mutual comprehension, the article argues for the adoption of an approach sensitive to inter cultural dissonance. A survey of the existing literature suggests that fresh light can be shed on problems in areas such as negotiation, where intercultural communication is of the essence. Due regard, it is emphasized, must be paid to constraints on the relevance of subjective factors.

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