A Framework for Evaluating Consumer Information Regulation
Open Access
- 1 January 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (1) , 11-21
- https://doi.org/10.1177/002224298104500102
Abstract
A framework for evaluating alternative consumer information regulations is developed by integrating economic, consumer behavior, and legal theory. This “Remedies Continuum” which classifies regulations from least to most restrictive of marketplace forces, is used to select the most appropriate regulatory approach.Keywords
This publication has 5 references indexed in Scilit:
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- Issues in Designing Consumer Information EnvironmentsJournal of Consumer Research, 1975
- Regulating through the Professions: A Perspective on Information ControlThe Journal of Law and Economics, 1975
- Brand Choice Behavior as a Function of Information LoadJournal of Marketing Research, 1974
- The Role of Marketing Research in Public Policy Decision MakingJournal of Marketing, 1974