Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?
- 1 December 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (3) , 245-262
- https://doi.org/10.1086/208921
Abstract
A central assumption of a combined cognitive response/cognitive structure model of communication is that cognitive responses mediate message effectsKeywords
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