What Do Zielske's Real Data Really Show about Pulsing?

• 1 August 1979
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 16  (3) , 415
• https://doi.org/10.2307/3150717

Abstract

Keywords

• PULSING
• DATA REALLY SHOW
• ZIELSKE'S REAL DATA