Concept Mapping as an Alternative Approach for the Analysis of Open-Ended Survey Responses
Top Cited Papers
- 1 October 2002
- journal article
- Published by SAGE Publications in Organizational Research Methods
- Vol. 5 (4) , 307-336
- https://doi.org/10.1177/109442802237114
Abstract
This article presents concept mapping as an alternative method to existing code-based and word-based text analysis techniques for one type of qualitative text data—open-ended survey questions. It is argued that the concept mapping method offers a unique blending of the strengths of these approaches while minimizing some of their weaknesses. This method appears to be especially well suited for the type of text generated by open-ended questions as well for organizational research questions that are exploratory in nature, aimed at scale or interview question development, and/or developing conceptual coding schemes. A detailed example of concept mapping on open-ended survey data is presented. Reliability and validity issues associated with concept mapping are also discussed.Keywords
This publication has 24 references indexed in Scilit:
- Customer satisfaction: Keeping tabs on the issues that matterTotal Quality Management, 2001
- Maximizing Qualitative Responses about Smoking in Structured InterviewsQualitative Health Research, 2000
- The Measurement of Team Mental Models: We Have No Shared SchemaOrganizational Research Methods, 2000
- Ethnography and Experiment in Social Psychological Theory Building: Tactics for Integrating Qualitative Field Data with Quantitative Lab DataJournal of Experimental Social Psychology, 2000
- A Semantic Network Analysis of the International Communication AssociationHuman Communication Research, 1999
- A Multimethod Examination of the Benefits and Detriments of Intragroup ConflictAdministrative Science Quarterly, 1995
- Semantic Connectivity: An Approach for Analyzing Symbols in Semantic NetworksCommunication Theory, 1993
- Extracting, Representing, and Analyzing Mental ModelsSocial Forces, 1992
- Do Open-Ended Questions Measure "Salient" Issues?Public Opinion Quarterly, 1991
- Dimensions of conflict frame: Disputant interpretations of conflict.Journal of Applied Psychology, 1990