Information content in advertising
- 1 December 1981
- journal article
- Published by Springer Nature in Zeitschrift für Verbraucherpolitik
- Vol. 5 (4) , 337-345
- https://doi.org/10.1007/bf00508419
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Information Content in U. S. and Australian Television AdvertisingJournal of Marketing, 1980
- An Analysis of Information Content in Television AdvertisingJournal of Marketing, 1977