The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty"
- 1 December 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (3) , 344-359
- https://doi.org/10.1086/209171
Abstract
Aspects of syntactics and structuralism are used to interpret two popular vehicles of consumption ideology, the television programs “Dallas” and “DynKeywords
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