Exploratory Analysis of Marketing Data: Trees vs. Regression
Open Access
- 1 November 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (4) , 487-492
- https://doi.org/10.1177/002224377000700408
Abstract
Two models were developed to predict the average weekly volume for 3,000 gas stations. The model derived from a tree approach was found to be superior to that from a regression approach. The superiority of trees was significant in both a practical and a statistical sense.Keywords
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This publication has 5 references indexed in Scilit:
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