Technologies, products and firms' strategies part 1—a framework for .analysis
- 1 January 1991
- journal article
- research article
- Published by Taylor & Francis in Technology Analysis & Strategic Management
- Vol. 3 (1) , 77-85
- https://doi.org/10.1080/09537329108524033
Abstract
This article examines, the character and significance of ‘strategies’ formulated within the R&D function of a business, and their relatzonship to the broader business strategy of the parent company. The discussion forms a basis for the analysis of case studies of three large UK companies, which will be published later as Part 2 of this article Part 1 of the article identifies three foci of innovation studzes: first, that of the innovations themselves; secondly, that of patterns of innovation within discrete industrial sectors; thirdly, that of the innovating firms and their strategies. The discussion focuses on the third topic nad explores two aspects of the tehnological components of innovation strategies. First, the shape of the prorgolio of products under development, the technical and market specificities they possess, and secondly, the structure of the portfolios of technologies required and used in those products. These dimensions of strategy combine both firm-specific and public-domain tecnoligical competenes. These competences affect both the competitive position and the strategic direction of firms. Finally, the article proposes some analytical devices for making sense of technology strategies in the thre firms studied. Part 2 of the article presetns the substance of the case studies, and reviews the lessons which they reveal.Keywords
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