Achieving an advantage with countertrade
- 1 February 1988
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 17 (1) , 55-63
- https://doi.org/10.1016/0019-8501(88)90027-2
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- THE STRATEGIC VALUE OF PRICE STRUCTUREJournal of Business Strategy, 1986