Sensitivities of Market Segments to Separate Advertising Strategies
- 1 January 1981
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (1) , 63
- https://doi.org/10.2307/1251721
Abstract
Five distinct advertising strategies using different creative approaches, media schedules, and direct mail literature were used to affect vacation behavior of f...Keywords
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