A Model for the use of Attitude Scales Across Cultures

Abstract
To minimize the verbal content of the attitude measurement situation with Papua New Guinea students, a set of pictorial items was selected for use in the place of verbal items. Initially, 150 pictures related to concepts in the Wilson‐Patterson Attitude Inventory (WPAI) were described by a group of 50 students. Seventy of these items, those which were described in a consistent way, were presented to 227 students along with a Papua New Guinea version of the WPAI. A final set of 25 pictures was selected on the basis of their discriminative power, internal consistency, and their content validity. Reliability and validity measures and the rotated factor structure of the 25 item pictorial scale were consistent with the WPAI.

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