Countertrade: Forms, motives, pitfalls, and negotiation requisites

• 30 June 1984
• journal article
• Published by Elsevier in Journal of Business Research
• Vol. 12  (2) , 257-270
• https://doi.org/10.1016/0148-2963(84)90010-9

Abstract

Keywords

• COPE
• NEGOTIATION
• AMERICAN
• PITFALLS
• MOTIVATING
• IMPRESSIVE
• SUFFICIENTLY
• COUNTERTRADE
• LOOKS
• NECESSITATES