Respondent Selection in a Time of Changing Household Composition
- 1 May 1975
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 12 (2) , 129
- https://doi.org/10.2307/3150434
Abstract
Changing lifestyles bring shifts in household composition which affect male-female proportions in the Troldahl-Carter method of random selection of respondents ...Keywords
This publication has 0 references indexed in Scilit: