The Alienated Indian Consumer and the Role of Consumer Education

Publisher Website
Google Scholar
Abstract
Even a cursory look at the Indian market place reveals that utter confusion prevails in the minds of Indian consumers. This has been confirmed by a survey of Indian housewives conducted in a large city. The consumers feel completely alienated and blame practically every one for this state of affairs. The authors believe that apart from government intervention, consumer education could go a long way in remedying the situation. The paper makes out a case for active involvement of consumers, government agencies, marketers, and educational institutions in consumer education movement.

This publication has 0 references indexed in Scilit: