Life Style Patterns and Commercial Bank Credit Card Usage
Open Access
- 1 April 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (2) , 35-41
- https://doi.org/10.1177/002224297103500207
Abstract
Are commercial bank card users more involved in community activities? Are male and female users interested in new trends? What role do charge cards play in the user's life style? What are the aspirations of card users? Life style research is utilized in this study to provide new insights into ways of marketing and advertising bank charge cards.Keywords
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