Objective forecasting: problems and solutions
- 1 November 1978
- journal article
- Published by Emerald Publishing in Industrial Management
- Vol. 78 (11) , 25-26
- https://doi.org/10.1108/eb056898
Abstract
Attempting to introduce a numerical sales forecasting system into a firm which has previously relied entirely on judgement and inspired guesswork invites problems. This article, by R A Lomas and D Bell, discusses the difficulties and the learning process that the firm must follow if a practicable system is to be established, used and relied upon.Keywords
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