Cultural influences on preference for designs.

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Abstract
An attempt is made to determine the extent to which the frequently demonstrated agreement between individual aesthetic choices is really a general factor related to the aesthetic material and independent of social and cultural influences. "Eight West African designs were shown to 56 West Africans and 56 English Ss each of whom was asked to say which two he liked best and which two he liked least. Within each cultural group considerable agreement was shown by the subjects; since, however, the preferences of the two groups were quite distinct, little evidence was found of a general agreement which depended on the designs rather than on the judges." (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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