Relative Efficiency and Bias of Plus-One Telephone Sampling
- 1 August 1977
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 14 (3) , 294
- https://doi.org/10.2307/3150766
Abstract
A relatively new telephone sampling method, plus-one, is introduced and evaluated. The primary criteria of evaluation are efficiency and bias. Plus-one is compa...Keywords
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