Perceived Risk in New Product Trial by Elderly Consumers
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1) , 106-108
- https://doi.org/10.1177/002224377200900125
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- An Exploration of Perceived Risk and Willingness to Try New ProductsJournal of Marketing Research, 1967
- Role of Product-Related Conversations in the Diffusion of a New ProductJournal of Marketing Research, 1967
- The measurement and correlates of category width as a cognitive variable1Journal of Personality, 1958