Abstract
To be effective in any formative sense, evaluation has to be received, acknowledged and acted upon. Numerous writers have dealt with the politics of evaluation and the ethics of evaluation. This paper introduces the notion of audience sensitivity and the ‘payability’ of the evaluation report. In particular it explores the tensions amongst the three demands for confidentiality, the right to know and palatability. A number of practical dilemmas, most drawn from experience, are presented to highlight the need for sensitive decision‐making and compromise if the potential beneficial impact of the evaluation is to be maximised.

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