Creating products customers demand
- 1 May 1995
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 38 (5) , 72-80
- https://doi.org/10.1145/203356.203370
Abstract
This article presents a re-engineering case study of the product requirements definition process at Digital Equipment Corporation. Based on cross-functional teams working in direct partnership with customers, the re-engineered process was designed to ensure customer satisfaction and business readiness before a line of code is written, an electronic circuit designed, or a service defined.Keywords
This publication has 1 reference indexed in Scilit:
- Making customer-centered design work for teamsCommunications of the ACM, 1993