A new model of the duplication of television viewing: A behaviorist approach
- 1 March 1985
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 29 (2) , 135-145
- https://doi.org/10.1080/08838158509386572
Abstract
Some major contributions to the important study of television audience duplication are reviewed, and a new model for the analysis of duplication data is presented. A version of the new model was applied to data on adjacent programs from the single national television channel in Denmark.Keywords
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