Where do we go from here? Environmental focus groups and planning policy formation

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Abstract
Focus groups have achieved a profile in the analysis of public values unparalleled since the emergence of national opinion polls. While they have been used in a variety of public policy, academic and political settings it is their employment within the field of environmental policy, specifically the land‐use planning system, that is the focus of this paper. Using evidence from empirical research it is argued that the research‐policy interface of environmental focus groups and planning is currently both undertheorised and underpractised. Undertheorised in that much of the literature on focus groups concentrates on their conduct rather than how they can inform policy. Underpractised because focus group data are failing to have much impact on policy. This paper concentrates on the second of these propositions by showing that while some of the problems with quantitative public environmental values surveys can be overcome by focus groups, the nature and content of the data they produce are not easily assimilated by existing planning structures. In an era when the role of the public, in all its diversity, is being emphasised in policy circles, and collaborative projects between academia and policy communities on environmental issues are becoming increasingly commonplace, early warning signs of tensions between research findings and policy development need to be heeded. A failure to acknowledge these problems may well lead to impoverished environmental policy in planning, a further marginalisation of publics from policy processes and an unjust devaluation of the focus‐group method.