Consumer perceptions of environmental marketing claims: an exploratory study
- 1 September 1993
- journal article
- Published by Wiley in Journal of Consumer Studies and Home Economics
- Vol. 17 (3) , 207-225
- https://doi.org/10.1111/j.1470-6431.1993.tb00166.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Changing Garbage Disposal Patterns of Consumers: Motivation, Ability, and PerformanceJournal of Marketing & Public Policy, 1991
- Environmental Advertising Claims: A Preliminary InvestigationJournal of Marketing & Public Policy, 1991
- The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious BehaviorsJournal of Marketing & Public Policy, 1991
- An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged ProductsJournal of Marketing & Public Policy, 1991