A new approach to market segmentation
- 1 February 1977
- journal article
- Published by Elsevier in Business Horizons
- Vol. 20 (1) , 61-73
- https://doi.org/10.1016/0007-6813(77)90088-x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market SegmentationJournal of Consumer Research, 1977
- Trade-off Analysis of Consumer ValuesJournal of Marketing Research, 1974
- Conjoint Measurement for Quantifying Judgmental DataJournal of Marketing Research, 1971