Pharmaceutical representatives
- 15 June 1996
- Vol. 312 (7045) , 1494
- https://doi.org/10.1136/bmj.312.7045.1494
Abstract
Obtaining information from drug representatives requires minimal effort. As communication experts, drug representatives package their messages into tight bundles, delivering them neatly between patients, often accompanied by a free lunch. Their bottom line message—“prescribe my drug”—is seemingly supported by medical evidence, yet this is frequently intermingled with emotional appeals and …Keywords
This publication has 5 references indexed in Scilit:
- Secrecy in Medical ResearchNew England Journal of Medicine, 1996
- The Accuracy of Drug Information From Pharmaceutical Sales RepresentativesJAMA, 1995
- Becoming an information master: a guidebook to the medical information jungle.1994
- Separating the wheat from the chaff: identifying fallacies in pharmaceutical promotion.1994
- Becoming a medical information master: feeling good about not knowing everything.1994