Shortening of the PLC: An Empirical Test
- 1 January 1981
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (4) , 76
- https://doi.org/10.2307/1251474
Abstract
Analysis of changes in the length of the introductory and growth stages of the product life cycle of 37 household appliances over a 50-year period provides the ...Keywords
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