A perceptual mapping approach to theme park visitor segmentation

• 31 March 1992
• journal article
• Published by Elsevier in Tourism Management
• Vol. 13  (1) , 95-101
• https://doi.org/10.1016/0261-5177(92)90040-e

Abstract

Keywords

• PERCEPTUAL MAPPING
• VISITOR SEGMENTATION
• PARK VISITOR
• THEME PARK
• MAPPING APPROACH