Media Impact on Public Beliefs about AIDS

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Abstract
Interest in the mass media, whether from politicians, gay activists or health educators, is premised on the belief that media representations have some influence. But can this be assumed? And, if press and television reports have ‘impact’, on whom do they impact and how? Media coverage is crucial because, as we have already shown, it can influence policy and campaign strategy (see also Berridge, 1992). Many of those living with the virus have also written about the impact of media reporting on their sense of self-worth, hopes for the future, and indeed their own health (Dreuilhe, 1988; Moore, 1995; Rieder and Ruppelt, 1989). But what about its broader ...

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