Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views

1 November 1985

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 22 (4) , 453
https://doi.org/10.2307/3151591

Abstract

In the May 1984 issue of "JMR" three articles describe replications and extensions of work reported by Naert and Weverbergh in the May 1981 issue of &...

Keywords

RECONCILING SEEMINGLY
SEEMINGLY DIVERGENT
DIVERGENT VIEWS
MARKET SHARE SPECIFICATION
VALIDATION

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