Corporate identity: The role of mission statements
- 30 June 1997
- journal article
- Published by Elsevier in Business Horizons
- Vol. 40 (3) , 59-66
- https://doi.org/10.1016/s0007-6813(97)90053-7
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Public Relations: A Rationale for Its Development and Usage within UK Fast moving Consumer Goods Firms:European Journal of Marketing, 1993
- Establishing a productivity missionWork Study, 1992
- Measuring corporate images: A review of alternative approachesJournal of Business Research, 1988
- Corporate Mission Statements: The Bottom LineAcademy of Management Perspectives, 1987
- Managing your corporate imagesIndustrial Marketing Management, 1986