The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
- 1 September 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (2) , 188-196
- https://doi.org/10.1086/209207
Abstract
The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence onKeywords
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