Additive Decomposition of Perceptions Data Via Conjoint Analysis
- 1 June 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (1) , 58-65
- https://doi.org/10.1086/208714
Abstract
While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data.Keywords
This publication has 0 references indexed in Scilit: