Applying Survey Methods To Employee Communication
- 1 October 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Business Communication
- Vol. 6 (1) , 13-23
- https://doi.org/10.1177/002194366800600103
Abstract
Organizational communication audits are a necessary first step in assessing communica tion strengths and weaknesses. This article discusses the use of survey methods to gather information before devising plans to improve communica tion in the firm. Included are materials on conducting, timing, and publicizing surveys, re porting results, plus sample questions.Keywords
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