Social desirability and the randomized response technique.

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Abstract
The randomized response technique (RRT) is designed to increase respondents' willingness to answer truthfully questions of a sensitive or socially undesirable nature. This study tested the hypothesis that the difference between the proportion of "yes" responses obtained under self-administered direct questioning and the proportion of "yes" responses obtained under an RRT procedure would be related to the social desirability of a "yes" response to the question. The hypothesis was confirmed by data from 404 undergraduates; the RRT may provide more valid responses to items of a socially desirable and undesirable nature. The RRT deserves more attention because it can circumvent biases due to untruthful responding, demand characteristics, and evaluation apprehension as well as assure the confidentiality of the data. (29 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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