A Profile of Urban In-home Shoppers: The Other Half
Open Access
- 1 January 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 36 (1) , 62-64
- https://doi.org/10.1177/002224297203600111
Abstract
Who are the in-home shoppers? This article looks at door-to-door selling from the customer side, and presents answers that differ from other recently reported work. It also examines personality characteristics of women who buy from door-to-door sales representatives versus those who do not.Keywords
This publication has 0 references indexed in Scilit: