Organizational Consequences, Marketing Ethics, and Salesforce Supervision

1 February 1993

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 30 (1) , 78
https://doi.org/10.2307/3172515

Abstract

Using an experimental design, the authors explore organizational consequences and ethical issues in salesforce supervision. The findings suggest that managers

Keywords

ORGANIZATIONAL CONSEQUENCES
SALESFORCE SUPERVISION
MARKETING ETHICS

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