An Inventory and Critique of Strategy Research Using the PIMS Database

1 January 1984

journal article
Published by Academy of Management in Academy of Management Review

Vol. 9 (1) , 138
https://doi.org/10.2307/258240

Abstract

This paper surveys the body of research conducted by marketing and strategic management researchers using the PIMS database. Research questions and findings fro...

Keywords

PIMS DATABASE
STRATEGY RESEARCH
INVENTORY AND CRITIQUE
RESEARCH USING

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