Product Management: Product Life Cycles and Competitive Marketing Strategy

• 1 October 1971
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 35  (4) , 110
• https://doi.org/10.2307/1250474

Abstract

Keywords

• PRODUCT MANAGEMENT
• LIFE CYCLES
• COMPETITIVE MARKETING
• PRODUCT LIFE
• MARKETING STRATEGY