The impact of cable and pay cable television on local station audiences
- 1 March 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 27 (2) , 119-126
- https://doi.org/10.1080/08838158309386478
Abstract
This analysis of television diary data in 24 markets compares homes that do and do not subscribe to cable, finding local station shares lower but weekly circulation higher among subscribers.Keywords
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