III. The Problem of Language Learning

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Abstract
Language is the gateway to intercultural understanding. Yet North Americans, on the average, are not much concerned with learning languages. In Latin America, we fall far behind continental Europeans in learning Spanish, or Portuguese, although we seem to do about as well as—or as poorly as—the English. Whatever the reasons for this situation (and some of these we shall explore later), this observation suggests that language is one of the major problems faced by U.S. firms in competing with firms from other countries—and simply in trying to get along in Latin America.

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