The human concept: New philosophy for business: Marketing concept outmoded today
- 31 December 1969
- journal article
- Published by Elsevier in Business Horizons
- Vol. 12 (6) , 29-38
- https://doi.org/10.1016/0007-6813(69)90087-1
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The Marketing RevolutionJournal of Marketing, 1960