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The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
Home
Publications
The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
NB
Neil E. Beckwith
Neil E. Beckwith
DL
Donald R. Lehmann
Donald R. Lehmann
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1 May 1973
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 10
(2)
,
141
https://doi.org/10.2307/3149818
Abstract
No abstract available
Cited
Cited by 29 articles
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