Cross-Notation Number Priming Investigated at Different Stimulus Onset Asynchronies in Parity and Naming Tasks

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Abstract
In this paper, a parity judgment task and a number naming task were used to investigate cross-notational number priming. Primes and targets could be verbal (e.g., seven) or Arabic numbers (e.g., 7), and were always presented in a different notation within the same trial (either a verbal prime and an Arabic target or an Arabic prime and a verbal target). Previous experiments showed that response latencies increase when the distance between prime and target increases (for example, in a naming task, seven is pronounced faster after 6 than after 5). This semantic distance priming effect was the same for Arabic and verbal targets and was the same for within-notation trials as for cross-notation trials. In the present experiments, we wanted to investigate whether the cross-notational priming effect also occurs at SOAs shorter than the ones used in previous experiments. Therefore, we used SOAs of 43, 57, 86, and 115 ms. Semantic distance effects were indeed present at these shorter SOAs: Processing times in the semantic parity judgment task and in the non-semantic naming task increased when the distance between prime and target increased. The results are discussed and integrated within an interactive dual-route model of number processing that postulates that the impact of the semantic and the non-semantic route depends on the task and the notation of the stimuli.