Modeling Consumers' Choices of Multiple Items
- 1 November 1995
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 32 (4) , 404
- https://doi.org/10.2307/3152176
Abstract
Contemporary choice models focus on choice opportunities in which consumers purchase a quantity of a single item in a product category. However, failing to reco...Keywords
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